So the company needed a name as different from “Facebook” as from “Instagram” or “WhatsApp”. What Zuckerberg is trying to do is demote Facebook the social network to just one app among several in the company. That’s why people have used the nickname “the blue app” to speak of the actual app, to clarify it from the company as a whole. Facebook, the company, is a conglomerate, and one of those parts is an app/social network named Facebook. But if I had gotten serious enough to publish a guess, I might have realized that even keeping the “book” wasn’t going to work. Facebook telegraphed that their upcoming rebranding/restructuring was going to be centered on the concept of the metaverse, so in the back of my head, I was thinking “Metabook”.
I wish I would have written a post guessing at Facebook’s new name - I might have gotten this. Thursday, 28 October 2021 Facebook’s New Name: Meta ★ But, to Zuckerberg’s credit, they wear it on their sleeves that these are concepts, not actual products. Longtime readers know how I feel about concept videos. Is it worth 90 minutes of your time? Maybe! I’ll spoil this: the whole thing is just a series of concept videos showing things Facebook Meta wants to build, not things they have built. I read it - you can listen to it, too, if you prefer - after watching the keynote video, and it changed my mind about the nature of the keynote, to some degree. I hate to say it - because (a) I personally so dislike Facebook Meta and (b) in my role as president of Dithering, I don’t want to concede something so flattering to the mere CEO of Dithering - but this is an excellent interview. Ben Thompson Interviews Mark Zuckerberg ★
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